How Artists Embrace the Power of Digital Creator Rights

Benjamin Ebner

13 November 2024

It’s high time technology turned its gaze to the artist. Story is leading this shift, spotlighting creators with a lineup of powerful IPs.

As AI threatens to devalue the unique voices and skills of millions of creatives, Story is stepping up with a decentralized IP platform that reclaims control for creators. It offers a legally enforceable way for artists to license their work, receive royalties, and protect their intellectual property rights in the digital age. With the Genesis Collection launch, Story is onboarding the first wave of top creators to secure their craft and redefine their relationship with technology, setting a new standard for fair treatment in the digital economy.

GenAI: Gambling With Creators’ Future

Alice, a talented graphic designer, has invested years into her craft, building her portfolio month by month. However, in the new world of AI-driven content, the security of her future has become a gamble.

Just imagine: Bob could feed Alice’s meticulously crafted designs into models like Stable Diffusion and instantly replicate her art. The nuance she’s refined over the years, the flair uniquely hers—all swallowed by a machine, reproduced at scale without attribution, without royalties.

The digital landscape Alice dreamed of is turning against her, leaving her and countless others to ask: Is artistry even valued in an era when machines can churn out their own?

The New Age of Creative Despair

Every year, millions of young, driven creatives are chasing dreams like Alice's. But in the age of AI, that investment has become tenuous. As Forbes recently asked, “Is AI Replacing Real Artists?” AI-driven tools, while faster and cheaper, erode the value of creative labor and devalue the craftsmanship that makes artistry meaningful.

NFTs initially promised to protect creators, yet the hype quickly faded, leaving behind a minefield of stolen art, speculation, and shattered expectations. Artists now face a brutal choice: engage with platforms that sell their rights to big tech, or forgo digital spaces entirely, losing critical distribution channels. Digital spaces are now witnessing a quiet creative brain drain.

Story: Reclaiming Digital Spaces for Creators

If the internet were a nation, it would be experiencing an intellectual migration crisis. Creators, disillusioned by tech’s apathy, are quietly slipping away, refusing to offer their work up to a system rigged against them.

Enter Story—a platform built to empower creators, not exploit them. Story is a decentralized IP registry, designed to put creator rights at the heart of the digital sphere. Artists can now license their work and share it with a clear, enforceable IP structure. With features like automated royalties and streamlined IP dispute handling, Story provides artists with a digital future where they don’t have to choose between visibility and ownership.

Genesis Collection: Launching a New Wave of Sovereign Creators

In celebration of Story’s mainnet launch, we’re introducing Genesis Collection—a powerful debut lineup featuring top creatives committed to reshaping what it means to be an artist in the digital age. This curated group includes photographers, designers, AI artists, musicians, writers, illustrators, and world builders.

Featured Artists in the Genesis Collection

This is only the beginning. More creators will join, and more projects will arise. Watch Story’s channels for updates, insights, and ways to apply to the Genesis Collection lineup.

Story is out to change the game. By giving creators back their rights and backing it with real tools and support, we can turn the digital world into a space where artistic integrity thrives instead of withering under big tech’s shadow.