Ablo - AI Fashion Remixing and Monetization

Until recently, fashion was a one way street, where designers had to predict taste and set trends, while consumers tried to pick among the limited options available. The exponential improvement with generative AI has opened a new avenue for major fashion brands, enabling the ability to provide personalized options at scale. No longer are users restricted by their own design capabilities; Ablo’s tooling makes it possible for anyone to turn an idea into something unique while collaborating directly with their favorite brands, artists and influencers.

Unlike other AI platforms, Ablo is tailor made for fashion design, leveraging cutting-edge AI algorithms to assist in the process. Anyone can easily leverage text-based prompts and images to generate design ideas and receive a range of suggestions which can be fine-tuned or redesigned from scratch. These tools seamlessly translate a consumer’s concept into a tangible fashion piece.

This is a huge opportunity for brands to inspire new audiences, differentiate themselves, and create unique opportunities for communities and influencers. Ablo is a leading innovator in this space, capturing the attention of major fashion brands like Balmain Paris, Pangaia, Dolce and Gabbana, Ralph Lauren and more. With these major brands involved, though, come serious questions about how they can track how their IP is being used while ensuring they receive royalties. Enter the world’s IP blockchain.

Ablo is leveraging Story to handle the IP registration, creator attribution, and tracking the history of remixes and co-creation. This will allow other users to purchase published products, with royalties distributed back to attributed creators, all the way up to the brand that created the initial garment. This protects brands, verifies authenticity for consumers and creators, and opens the gates to co-creation. Ablo will be filled with commercially licensed products for creators to design on top of and consumers to discover, backed by Story.

This empowers brands to scale their creations by harnessing community creativity, with a level of co-creation unheard of.

Build-Your-Own Fashion House

Any brand can transform their iconic pieces into canvases for creators. Instead of everyone around the world having the same exact shirt, shoe or hoodie design, people will be able to uniquely express themselves while enjoying the level of care, quality and thoughtfulness a fashion brand puts into each item. And, when a creator comes across a design that resonates and becomes a hit, they have a plethora of different ways to take that idea onto other articles of clothing.

No longer are end consumers funneled into picking through a limited set of design options for a garment; they are rewarded for infusing their personality onto wardrobes. This can breathe fresh life into iconic designs, create paths for designers to establish their own styles and followings, and lead to major innovations in the fashion industry.

This is the leap from print-on-demand to fashion-house-at-your-fingertips.

The Creator Flow

To power the vision of co-created fashion, it’s critical that anyone, no matter their design skill level, can turn the idea brewing in their head into something that is unique and appealing. Ablo uses fine tuned AI models that are specifically trained for fashion design, constantly evolving to produce unique and high-quality results.

This fashion-first approach to generative design makes designing on Ablo immediately usable for production, training their styles to have identifiable characteristics like traditional fashion drops do.

This proprietary AI modeling powers the three major features that Ablo users can use:

Image Maker: Generate images from scratch or transform input images into unique designs. Font Maker: Transform text into fashionable branding elements. Photo Transformer: Turn your photos into stylized graphics.

Now, imagine aspiring fashion designers and creators are armed with these powerful generative tools, limitless ideas, and a wardrobe filled with iconic silhouettes from renowned brands. Anyone can become the next major fashion influencer. This is how a creator can go from a single hit design to a scalable fashion line.

Evolving the Fashion Experience

This creates a new way to think about fashion. People no longer have to select the closest thing to what they love from a rack at a department store, but can craft something that truly represents them.

As Ablo pushes the boundaries of communal fashion, the need for protecting the IP of both the brands and designers crafting new ideas becomes crucial. This is where Story’s purpose-built layer 1 blockchain comes into play as the IP settlement layer. It ensures that designers' creations, brand royalties, and user contributions are all securely managed and attributed for.

Even better, a user can add their own twist to a design, co-creating on top of a published design. This creates a cycle of brands making new products available for design on Ablo, creators having new apparel to design for, and everyone having a way to customize together—fashion remixing, powered by programmable IP. The integration with Story is not limited to only registering new IP created on Ablo, it also allows users and designers to import external IPs own through other platforms in the Story ecosystem. Imagine, for example, if the benefit of buying a movie on a streaming platform or a ticket for a concert would unlock special characters and assets that can be used to design personal merchandises.

Now, imagine walking into a retail store and being able to do all of this, in-venue, with a touchscreen. Iconic brands like Vans will be able to implement a brand new in-store experience. Or, picture a fan at a concert having merchandise styles they can customize featuring their favorite artist.

These innovations are already happening, and Ablo is powering this transformative new way of approaching fashion.

Seeing is Believing

Ablo is revolutionizing fashion by empowering independent designers to become iconic fashion houses. Their platform blends generative AI with Story’s robust infrastructure, paving the way for the future of apparel.